Scandinavian tech accessories brand NUDIENT proudly announces its London retail debut at Goodhood Store, one of the city’s most iconic destinations for curated design, fashion, and lifestyle.
Beyond a celebration of function and form, this immersive display explores themes of movement, arrival, and intentionality - aligning with the very essence of travel.
To mark this exciting launch, NUDIENT unveils a striking in-store installation that transforms its latest luggage collection into sculptural masterpieces - elevated, protected, and boldly presented.
The Art of Packing Art
The installation, designed in collaboration with Ray Atelier, draws inspiration from the utilitarian beauty of wooden art shipping crates - the kind used to transport priceless sculptures or delicate artefacts. Echoing themes of arrival, protection, and artistic value, the suitcases are suspended in mid-air within custom-built crates, cradled by foam-lined wooden arms - resembling the treatment reserved for high-value artwork in transit.
“In this concept, the NUDIENT suitcase becomes the artwork,” explains the Ray Atelier team. “An object that is protected, embraced, and celebrated - its design language elevated through the very way it is packed and displayed.”
“Launching at Goodhood is a milestone for NUDIENT because it places our brand in the heart of one of Europe’s most respected design destinations. It’s a space where aesthetics, culture, and intention meet - which perfectly reflects our approach to travel and product design. This installation allows us to showcase our luggage in a way that highlights both its function and its design-driven soul.” Pontus Krusing, CEO of NUDIENT