NUDIENT at Goodhood Store

Scandinavian tech accessories brand NUDIENT proudly announces its London retail debut at Goodhood Store, one of the city’s most iconic destinations for curated design, fashion, and lifestyle.

Beyond a celebration of function and form, this immersive display explores themes of movement, arrival, and intentionality - aligning with the very essence of travel.

To mark this exciting launch, NUDIENT unveils a striking in-store installation that transforms its latest luggage collection into sculptural masterpieces - elevated, protected, and boldly presented.

The Art of Packing Art

The installation, designed in collaboration with Ray Atelier, draws inspiration from the utilitarian beauty of wooden art shipping crates - the kind used to transport priceless sculptures or delicate artefacts. Echoing themes of arrival, protection, and artistic value, the suitcases are suspended in mid-air within custom-built crates, cradled by foam-lined wooden arms - resembling the treatment reserved for high-value artwork in transit.

“In this concept, the NUDIENT suitcase becomes the artwork,” explains the Ray Atelier team. “An object that is protected, embraced, and celebrated - its design language elevated through the very way it is packed and displayed.”

“Launching at Goodhood is a milestone for NUDIENT because it places our brand in the heart of one of Europe’s most respected design destinations. It’s a space where aesthetics, culture, and intention meet - which perfectly reflects our approach to travel and product design. This installation allows us to showcase our luggage in a way that highlights both its function and its design-driven soul.” Pontus Krusing, CEO of NUDIENT