Lunetterie Générale at END.

Modern craftsmanship meets global fashion culture in new unisex eyewear launch

Luxury Canadian Eyewear Brand Debuts at END Clothing

Canada’s leading luxury eyewear brand Lunetterie Générale is proud to announce its exclusive launch at renowned global retailer END Clothing. Marking a significant expansion into both menswear and womenswear sectors, the debut brings the brand’s acclaimed sunglasses collection to a new audience of discerning style enthusiasts.

Rooted in minimalist design, refined craftsmanship, and progressive optical innovation, Lunetterie Générale has established itself as a cult favourite among artists, tastemakers, and creatives worldwide. Each pair is handcrafted in Japan using premium materials such as titanium, acetate, and proprietary lens technology - delivering a bold yet wearable fusion of art, functionality, and timeless appeal.

Launching simultaneously across END's digital platform and select retail locations, the curated assortment includes signature unisex silhouettes alongside exclusive colourways tailored for the menswear and womenswear communities. This collaboration reflects both brands’ shared commitment to quality, cultural relevance, and forward-thinking design.

“We’re excited to introduce Lunetterie Générale to END’s global community,” said Julien Couture, Founder and Creative Director. “This partnership is about more than just eyewear - it’s about expanding the language of luxury through thoughtful design and creative integrity.”

The collection is now available at END and in select END stores.